Sabira said...

    Simon Brodie (founder of Lifestyle pets, "originator" of the Ashera cat and Allerca hypoallergenic cat) and his company left San Diego amidst a lot of media exposure of his past and current business practices.

    A lot was exposed when he started promoting the Allerca hypoallergenic cat, and then followed up with selling Ashera breeding franchises, with a picture of a Serval (according to the photographer used without permission) representing what the Ashera looks like.

    He is now charging $22,000. for what looks like an F2 Savannah, and has the same ultimate genetics as a Savannah with a lot of Bengal in it.

    If there are buyers, I guess it is all based on marketing to the ignorant.

    It is like the $100. lemonade stand ("I only have to sell one").

    For some illuminating reading, check out these 11 links -

    http://www.signonsandiego.com/news/business/biotech/20061104-9999-1b4allerca.html

    http://www.signonsandiego.com/uniontrib/20060716/news_1n16charity.html

    http://www.signonsandiego.com/news/business/20061025-9999-1b25ashera.html

    http://www.signonsandiego.com/news/business/20061028-9999-1b28brodie.html

    http://www.signonsandiego.com/uniontrib/20061104/news_1b4allerca.html

    http://www.newsday.com/news/columnists/ny-lspets4963401nov06,0,2305391.column?coll=ny-news-columnists

    http://www.signonsandiego.com/news/business/biotech/20061116-9999-1b16allerca.html

    http://www.signonsandiego.com/news/metro/20060716-9999-1n16allerca.html

    http://www.bizjournals.com/denver/stories/2004/12/27/story1.html

    http://yorkstaters.blogspot.com/2006/10/case-of-hypoallergenic-cats-another.html

    http://answers.yahoo.com/question/index?qid=20070516141910AAlC2T5

    And now that you are informed, look at these -

    http://www.allerca.com/

    http://www.buyjasonkitty.com/

    http://www.allercafoundation.org/

    I also noticed that it looks like all the pictures on the Ashera website are of only one cat.

    I think this company is very good at promotion, but i will be real surprised if the products they claim will come through.

    Sabira
    June 1, 2007 1:40 PM